Name: Scherler Easy
Style: Premium Shitty American Lager
ABV: 4.4% abv
Description: Forget your Oly tallboys. Your Rainier. Your PBR. Your Montucky. Do you want to drink a shitty American lager? Or do you want to drink a PREMIUM Shitty American Lager™️? Because Brewer Aaron managed to brew a shitty American lager with premium Pacific Northwest craft malt. This easy drinking lager has got all the parts that you LOVE about your favorite shitty American lager, but we left out the parts that you don’t. And even more impressive, we’re selling this in Oly at rock bottom prices. Because we love ya. And because we want you to drink what you deserve. And you deserve better that a non-premium, non-locally sourced shitty American Lager.
What is a Shitty American Lager? Beers used to be independently made. With local ingredients. You could literally taste the terroir. Then most breweries got bought up by the big guys. The big, shitty guys. Who turned beer into a commodity. And used the cheapest fermentables they could find. They did this gradually over time. And we went along for the ride. And we learned to appreciate these cheap, shitty lagers, in a weird Stockholm syndrome sort of way.
So, what is a PREMIUM Shitty American Lager? We kept a lot of the things that we’ve all grown to appreciate about shitty American lagers. Including a little corn and rice sprinkled into the mash to give it that nice, crisp flavor. But we brew ours in small batches, by hand (not with robots!), and we use locally grown, craft malted grain for our base malt.
But...WHY? We’re tired of playing the game with our friends’ breweries - vying for tap handle space, only to look around and see half the bar drinking tallboys of shitty American lagers. So...we made one. But, we made it better. We made it “premium”. Just like American lagers used to be made. And we’re selling it at super slim margins to approach the pricepoint we’ve become accustomed to paying for shitty American lager. Support local, y’all.